There is an ongoing debate with internet marketers about the best social media platform for driving traffic, getting attention and generating leads for their products and services. The two big hitters in the marketplace are Facebook and Twitter, which every business should use to their advantage. However, the question is which of these is the best use of time? This article will cover the answers.
Let’s look at Facebook first.
Most people involved in internet marketing and social media marketing say that Facebook is the best platform for connecting with people on a more in depth level. This comes down to the way the platform is designed, and the conversations that can take place there.
There is a lot of space on Facebook which can be used for questions and replies, as well as images and videos. This leads to better connections over time, and the Facebook users seems to like this, and respond to this.
As such, to build a following and boost traffic on Facebook, you need to be offering valuable information on a regular basis, instead of just sending out sales messages, or trying to close people on your products and services. This is the best way to use it.
Twitter can produce an avalanche of quick traffic, but there are some marketers who say the conversion rate is very low. This may be different based on the market, so you will need to test this yourself. The Great thing with Twitter is that you can blast out messages during the day, as it takes so little time and effort.
Twitter traffic tend to respond well to themes, images and motivational quotes, as well as positive statements about the thing they are interested in. Doing this is the best way to take advantage of the traffic source on Twitter. Remember you only have 140 characters, so you need to have a concise message which is directed to your people.
Twitter and Facebook are the two most popular platforms on the Internet, and they dominate the social media landscape. Note that both attract a slightly different type of visitor, so you need a varying approach when using them to drive traffic to your website, or when promoting your products online. If you follow the advice above then you can get maximum benefit from both. Get the traffic and the get the buyers.