Social Media Marketing has reached a maturity that it deserves, because it engages people in what they are looking for in things to buy, and also allowing them to have fun while doing it.
Not only can people investigate new products as they pop up on social media, they can browse and explore the new items while they are chatting with friends or just hanging out.
That is the whole idea about marketing with a social media outlook. When you have a product that shows itself when people are relaxed and enjoying themselves, the product is likely to cause people to take a look.
This is especially true when you, as the marketer, can target the demographic of the people to whom you wish to see your product. For example if you are selling sewing supplies, you will want people who sew to see your wares.
This makes for a much more efficient advertising spend when you can focus in on your target audience like a laser, narrowing down the people by many different categories.
Billions of people go onto Facebook, Twitter, Pinterest, Instagram and others every day, to mingle, browse, gawk, and generally just hang out. When you target those in a certain demographic, just as has just been mentioned, you are hitting the people just when they are most susceptible to looking at what you have to offer.
They are relaxed and under no threat or pressure, so if they look at an ad you might have just posted on your timeline, they are interested, at least to look.
When you post something, make it worth the people’s while to respond. If your product is something that looks good to them, they might purchase it, or ask for more information. Give people a good reason to ask for more information, or to pass the information along, or “share” it with friends.
Once you get people sharing your product and ideas with their friends, the product could go “viral” or be shared with friends of friend and then their friends too.
Each social medial platform has its own stable of true believers who are loyal to that venue. Pinterest followers will have a host of friends on that platform who will follow them and at least look at what they are talking about.
Just make sure that they are talking about you and what you have to offer, and you’ll make out alright.